Youtrace Privacy Policy


Youtrace’s aim is to promote artists from Africa and/or the Afro urban music scene, either by direct access to its website (hereinafter “the Website” or through the mobile application developed by Trace Global (hereinafter “the Application”). As part of this, Trace Global is required to process information about you. By creating an account allowing you to order the services (hereinafter “the Services”) we offer, you provide us with information, some of which can be used to identify you (“Personal Data”).

This Privacy Policy informs you how we collect and process your Personal Data. Please read it carefully.



Data Controller

The data controller mentioned in this document is TRACE GLOBAL, a société par actions simplifiée (simplified joint-stock company) with a capital of €1,204,000.00, registered with the Nanterre RCS under number 411 205 628, whose headquarters is situated at 73 rue Henri Barbusse 92110 Clichy, France, represented by Mr Xavier Spender, its Managing Director, with full powers,


The data protection officer for TRACE GLOBAL is Mr Sven Balisson.


The Purpose of Data Processing


The Purpose of Data Processing


We use the data that we collect to:


  • Allow us to meet our obligations to you when you create an account to order one of our services (processing of your subscription request and your orders and payments),


  • Communicate with you about our service and its developments (offers of new Services, discounts on our offers, new features, satisfaction surveys, etc.) or to help you in the event of technical problems when you have created your account,


  • Determine your general geographical location when you agree to this to provide a localized service, adapted to your needs,


  • Communicate with you (by email, Push notifications, or instant messaging) if you ticked the box, “I want to receive news from Trace”,


  • Communicate with you (by email, Push notifications or instant messaging) if you have ticked the box, “I wish to receive commercial offers from Trace” to send you special offers, promotional announcements, and competitions from the Trace Group,


  • Prevent, detect, and investigate activities that may be forbidden or illegal, such as fraud, and apply our terms and conditions.


  • Analyze, improve, and customize our services and marketing activities with the aim of helping you enjoy the best possible customer experience when you accept cookies (fully or in part).



Legal Basis for Processing your Data


We collect and process your personal data only in the cases provided for by the current regulations:


  • The performance of the contract we have agreed with you (article 6.1 b) of the General Data Protection Regulation of 27 April 2016),


  • Your consent to the use of your data (article 6.1 a) of the General Data Protection Regulation of 27 April 2016),


  • The existence of a legitimate interest in using your data. Legitimate interest is a set of commercial or business reasons that justify the use of your data by Trace Global (article 6.1 f) of the General Data Protection Regulation of 27 April 2016).



Data Processed:


Firstly, we process the personal data that you share with us such as:


  • Surname, first name(s), title,
  • Email address, postal address, phone number,
  • Username and encrypted password, used to identify you on our Website and for our Application,
  • Encrypted information about your payment method,
  • Localization
  • IP addresses
  • Computer connection ID


Secondly, we process data that we collect automatically when you use our service such as:


  • Your activity on the Website, the Services that you order, your order history, and the searches you perform;
  • Details on your interactions with customer services such as the date, time, and content of your emails;
  • Your device IDs, their characteristics, and those of the software they are installed with (e.g. their type and configuration),
  • Connection data,
  • Statistics on the pages displayed
  • Referral URLs,
  • Standard information on Internet connection logs.



Thirdly, we process data that we collect through the use of cookies and other trackers:


What are cookies and other trackers?


Cookies or other similar trackers are files deposited when you view a website, mobile application, or online commercial that are stored in specific place on the hard disk of your computer or mobile device.

Cookies send status information when a user views a website. Status information may be, for example, a session identifier, language, expiry date, response field, etc. Cookies are managed by your Internet browser and only the cookie issuer can decide on the reading or modification of the information contained therein.

Cookies have several functions such as allowing you to navigate effectively on the Website or Application to optimize operation, remember your choices, and propose relevant advertising content according to the interests you express when browsing.

There are different types of cookies:

  • Operational cookies,
  • Cookies related to operations concerning targeted advertising,
  • Some cookies measure audiences.

The installation of cookies is subject to your consent. During your first visit to the Website or Application, an information banner is displayed explaining that by continuing to browse the Website or Application you can choose which cookies will be installed on your equipment. You must consent to the installation of certain cookies to continue to browse the Website or Application; these are operational cookies. If you have given your consent in accordance with the methods you have been made aware of, you may nevertheless reverse your decision according to the methods described in the paragraph below, “How to disable cookies”.


SDKs (Software Development Kits) are programming help tools for mobile application editors and developers. SDK can have various functions. Some debug mobile applications. Others detect and analyze application crashes. Finally, some are used to analyze audience and user behavior on applications to measure their popularity or to distribute commercials.


What cookies does Youtrace use?



Why does Youtrace use cookies and other trackers?

Trace Global and its Service Providers use cookies and other technologies (if you have consented to this) for various reasons. Cookies and other technologies allow us, among other things, to authenticate you when you log on to the Website and/or the Application with the aim of providing the service, facilitate access to our services (we can remember you each time you log in), measure the Website or Application frequency data (number of pages viewed, number and frequency of visits), perform and analyze our services, identify our users more accurately, better identify their interests, and better target our commercials and marketing campaigns. This, for example, is the case for XXXXX trackers


Cookies also help us apply our Terms and Conditions, prevent fraud, and ensure that our service is secure.


How to disable cookies


You have several options for removing cookies and other trackers: 


Configure your browser:

Storing a cookie on your terminal is subject to your will that you can express and modify at any time, free of charge through the choices your are offered by your browser.

You can accept all cookies or systematically reject them or you can choose which ones to accept according to their issuer. You can also configure you browser to accept or refuse cookies on a case by case basis before they are installed. You can also regularly remove cookies from your terminal using your browser. Remember to configure all the browsers of your various terminals (tablets, smartphones, computers, etc.) For managing cookies and your preferences, the configuration of each browser is different. It is described in the browser’s help menu, which indicates how you can change your cookie preferences.

Cookies or trackers allow you to benefit fully from the features of the Website and the Application. If your browser is configured to refuse all cookies or trackers, this may prevent you from using some of our services, for which the Editor cannot be held liable.

To manage cookies and trackers to meet your expectations, we invite you to take their purpose into account when configuring your browser.


Disabling cookies and other trackers deposited by third party editors:

You can decide to disable cookies and other trackers deposited by third party editors by going directly to their websites using the link provided in the table above.

Cookies or trackers deposited by social media websites are the sole responsibility of these sites.


How long are cookies kept for?

Cookies last for a maximum period of 13 months. After this time, Youtrace must collect your consent again.


Data Subjects


Data processing only concerns those who wish to create a Youtrace account and benefit from our Services and/or the commercial offers of the Trace Group or the newsletters of the Trace Group.


Data Recipients


Categories of Recipients


We share your data with third parties for various purposes, as described below:

  • Within the companies of the Trace Group: we share your data with the companies of the Trace Group to process and store your data, provide access to our services, provide customer service assistance, and to make decisions on how to improve our service and develop content and all the other reasons necessary for the performance of our services.


  • To Trace service providers: we use other companies, agents, and subcontractors (“Service Providers”) who perform certain services on our behalf or help us provide our services. For example, we work with Service Providers in IT services to customize and improve our service, process bank card transactions and other payment methods, and process and administer consumer surveys. As part of the provision of these services, the Service Providers may access your personal data. We do not allow them to use or disclose your personal data unless such use is part of the provision of their services,


  • To protect Youtrace and its Service Providers: Youtrace and its Service Providers reserve the right to disclose and otherwise use your personal and other data if they consider, in good faith, that this is necessary to (a) comply with any law, regulations, legal procedures, or government requests, (b) enforce the applicable terms and conditions, including to identify any breach of these conditions, (c) detect, prevent, or deal with activities that are illegal or presumed illegal (including payment fraud), security attacks, or any technical issues, or (d) guard against any infringement of the rights, property, or security of Youtrace, its users, or the public where the law requires or permits it,


  • As part of a company transfer: whether as part of a reorganization, restructuring, merger, sale, or any other type of transfer of assets, we will transfer the data, including your personal data, on the condition that the receiving party undertakes to respect this personal data in accordance with our Privacy Policy,


  • As part of information sharing, if we transfer personal data to countries located outside of the European economic area and to other regions with data protection legislation, we shall ensure that such transfers comply with this Privacy Policy and the applicable data protection legislation.


Data Transfer outside the European Union


Your data may be transferred to our partners (subcontractors, commercial partners) outside of the European Union, who can provide sufficient and appropriate data protection guaranties.


Accessing your Account and Profiles


In the aim of facilitating your access to your account and to simplify your use of the Website and the Application, we use technologies that allow us to identify you as the account holder and provide you with direct, simplified access to your account without you having to enter a new password or other means of identification when you return to the Youtrace service. As far as possible, users of public or shared devices are strongly advised to log out and switch off their device systematically after each visit. If you sell or return a computer or device compatible with Youtrace, you must log out and switch off the device beforehand. If you fail to do so, if you do not keep your password or your device safe, or if you do not log out and switch off your device, other users may be able to access your account, including your personal data.


If you share your account or allow others to access it, these people will be able to see your information, which may include your personal data, such as information related to your account (email address, for example) even if you use our profile function.


Data Retention Period:


We keep your personal data for a period of three years from your last order of a Service on our Website.


As far as commercial documents, such as banking data that you have shared with Trace, are concerned, the retention period is five years. The invoices issued to you by Trace and the commercial correspondence that Trace has with you (order forms, delivery notes, etc.) must be kept by Trace for a period of ten years after the end of the financial year.


If you have also agreed to receive our commercial offers, we keep your data for three years after the last commercial solicitation sent to you that you did not respond to.


If you have also agreed to receive our newsletters, we keep your data as long as you do not unsubscribe (using the unsubscribe link in the newsletter).



Website and Application belonging to Trace

To ensure the security of your data, we have adopted the following measures to prevent your data being distorted, damaged, or accessed by third parties:

  • Protection of the physical access to the premises in which the data is stored (secure building);
  • The implementation of a user authentication procedure via individual passwords;
  • Processing on a dedicated internal network not connected to the Internet.

Websites belonging to Third Parties

The links on the Website or Application may redirect you to external websites.

The policies for the protection of personal data of such websites may be different from this policy.

As a consequence of this, you are advised to read the personal data protection policy for each of the websites concerned.

In all cases, we cannot be held liable if the content of one of the websites concerned contravenes the current legal provisions or regulations.


Modifications to the Privacy Policy:


This privacy policy may be modified or updated at any time.

You are invited to consult it regularly.


Your choices:


If you no longer wish to receive certain types of message or communication (commercial offers, newsletters, or events) from Youtrace and/or the Trace Group, please click on the “Unsubscribe” link in the email. You cannot unsubscribe from all of our communications, including messages about transactions related to your account.

You can opt to receive Push notifications from Trace Global. If you then decide that you no longer wish to receive these notifications, you can disable this feature at any time via the settings of your mobile device.

To modify your preferences regarding the cookies used on our Website and other types of tracking and online advertising, see the “Cookies and Online Advertising” section (below).


Your Rights:


You can request access to your personal data or to modify or update incorrect or obsolete data that we have about you. The easiest way to do so is through the “My Account” section of our service where you can view and edit most of the information on your account including your contact details and payment information. You will be required to identify yourself to access the “My Account” section.


You also have the possibility of asking us to delete personal data in our possession that concerns you if it is not necessary for the service we offer you, for our invoicing files, or for other legitimate reasons. To do so, or if you have other questions regarding our privacy practices, please contact us by writing to the following email address: or the following postal address: TRACE, -DPO-, 73 Rue Henri Barbusse, 92110 Clichy, France


If, after contacting us, you feel that your rights regarding data are not being respected, you can send a complaint to CNIL (the French data protection authority) on their website or by post by writing to: CNIL – 3, place de Fontenoy – TSA 80715 – 75334 PARIS CEDEX 07, France.



Last modification: 24/03/2020.


In the event of translation, the French version shall prevail.